Technical SEO basics [Beginners guide to Technical SEO]

Ranking higher on the Search Engines is important for Organic traffic so that your website receive visitors from around the world without sending any links to them. This means you can easily monetize your site if you have a good number of organic visitors to your website.

Also having good Technical SEO practices helps Search Engines to easily access, crawl, and index your web pages faster.

Technical SEO is very important for every website

Table of Contents

Introduction

Technical SEO refers to the process of optimizing your website so that Search Engines can easily find them on the internet. It also includes several activities that order to improve user experience while on your site so that navigation is made easy, and they easily find what they are looking for in your website. 

Common tasks associated with Technical SEO include the following.

• Submit your website’s sitemap to the Google search console.
• Improving your website’s speed
• Making your website easily usable on mobile
• Removing duplicate contents

Why Technical SEO is important?

Technical SEO greatly affects your website's visibility on search Engines like Google, Bing, Yahoo, or Safari. This clearly means that if your website is not visible to the Search Engine, it will never rank no matter how much content you have and how valuable it is. It's just a waste of time. Therefore, you need to take Technical SEO seriously and learn how it can be done for your content to receive organic traffic.

In this article, we will share the 11 best ways to do technical SEO optimization for your website so that you can get massive organic traffic. Let’s get started right away.

Improve Your Site Structure and Navigation

Your site structure and navigation affect how search engines and users find and access your content.

Use descriptive titles and URLs that are rich in keywords to improve your site structure and navigation.

Create a simple and easy-to-use navigation menu that includes a home page, services, privacy policy, etc

Clearly show the path of the current page

Also, you need to use XML sitemaps to help search engines discover your pages and submit your site to the Google search console.

Improve Your site’s Page Speed

Page speed refers to the time it takes for your website pages to load completely. It is an important factor for both user experience and SEO rankings.

For sure would you enjoy a website that loads slowly? Definitely not and I don’t like such websites. That is the same thing. Users really don't enjoy such sites and if your site loads slowly, users can get frustrated and leave your site, then you slowly start to lose organic traffic and your site ranking on Google and other search engines will be greatly impacted negatively.

You can improve your site speed by the following criteria:

• Use better and more reputable web hosting services.
• Enable compression and caching.
• Minify your code and optimize the images that are used in the blogging articles.
• Reduce the number of HTTP redirects.
• Use a content delivery network (CDN) to deliver your content faster.

Fix low-quality and Duplicate Content on your site.

Low-quality content that has little or no value to users or search engines. It can be caused by various factors like; shallow content that lacks depth or is not original, AI-generated content, content copied from other websites, and irrelevant content that tries to manipulate rankings.

Duplicate content is the content that appears on more than one URL on your website or even on other websites.

Low-quality content and duplicate content can harm your SEO ranking potential by confusing search engines and users about which page to rank or visit, cannibalization among your own pages, and triggering devaluation from search engines such as Google, Bing, and Yahoo. You need to use as many pictures as possible to illustrate key points so that readers can easily understand the points you are trying to make in your blogs.

Therefore, you need to constantly check your site and identify pages that have low-quality and/or duplicate content and rewrite pages that have shallow content.

Also, use canonical tags or 301 redirects to indicate the preferred version of a page so that your pages and website, in general, can rank higher.

Implement Structured Data

Structured data is a standardized format of code that helps search engines understand the meaning and context of your content. It can help a website owner or designer to enhance the page's appearance and visibility in the search results.

It also helps to generate rich snippets and rich results that provide more information and features and hence traffic to the website.

Structured data implementation helps to improve site relevance and authority for certain topics on the web.

You can implement structured data in the following ways.

• Choosing the most appropriate schema type for your content
• Using JSON-LD as the recommended format for structured data always
• Adding the required properties and values to your structured data code
• Test and validate your structured data code using Google’s Structured Data Testing Tool

Continuously Monitor Your Technical SEO Performance

Technical SEO is an ongoing process that requires hard work and perseverance. It's not just a one-time task and you need to continuously monitor your technical SEO performance regularly to ensure that everything is working well and identify any issues or errors that need to be fixed.

You can use Google Search Console to check your site’s crawl statistics, index coverage, sitemaps, mobile usability, core web vitals, security issues, manual actions

Also use Google Analytics to track your site’s traffic, bounce rate, dwell time, and conversion rate.

You can use websites like Ahrefs, SEMrush, and Screaming Frog, to analyze your site’s backlinks, keywords, rankings, technical issues, and broken links.

Optimize Your Site’s Robots.txt File

The website robots.txt file is a text file that tells search engines which pages or files on your website they can or cannot crawl. It helps owners to avoid search engines from accessing sensitive information and prevents duplicate content issues and that is done blocking some pages from being crawled.

You need to “allow” and “disallow” directives to specific pages that you want to allow or block.

Also, use the Site Map to show the XML sitemap of your website. Yo can do that by typing robots.txt at the end of your website URL. For example, https://www.techyken.site/robots.txt 

Optimize Meta Tags on your site.

Meta tags are snippets of code that provide information about your web page to search engines and users. They can help you improve on click-through rate (CTR) and traffic by creating compelling titles and descriptions.

Meta tags also help to boost your site’s appearance and visibility in the search results and improve your site’s relevance and authority for specific topics.

Optimize Images used in the blogs.

Images are an important part of any website, as they can improve user experience, engagement, and conversion. However, images can also affect your site’s speed, performance, and SEO if they are not optimized properly. You can optimize your image by using descriptive file names, choosing the right format (JPEG, PNG, GIF, etc.) and quality for each image, Compress and resize images to reduce their file size and loading time.

Use Links and optimize them.

Links are important part of Technical SEO optimization procedure because they help search engines and users easily navigate your website and also help them to discover new content easily. 

There are two types of links: external links and internal links. External links are hyperlinks that point from your website to other websites. Internal links are links that link one page on your website to another page on your website.

Optimize your links by using descriptive text for each link but do not use simple words such as click here or read more instead add better words that can motivate your visitors to read more.

Never link your website to low-quality websites or worst of all, to spammy websites, such action will harm your reputation.

Link the different pages on your website that have related content so that visitors easily find new articles.

Make sure your site is Mobile-Friendly

The mobile-friendliness of a website refers to the ability of the website to provide a good user experience while on mobile devices. Make your website mobile-friendly to adapt to different screen sizes and devices. Mobile-friendliness is a ranking factor for search engines, especially after the mobile-first indexing update. Mobile-friendliness is also a user experience factor for users, as more than half of the web traffic comes from mobile devices. Use tools like Google Mobile-Friendly Test or Responsive Design Checker to test and improve your mobile-friendliness.

Use Secure https:// for your website.

Secure your website with HTTPS protocol to encrypt the data transfer between your website and the user’s browser. HTTPS protocol is a big ranking factor for search engines, as well as a trust factor for users. HTTPS protocol can prevent malicious attacks, data breaches, and identity theft. Use tools like SSL Checker or SSL Labs to check and install HTTPS protocol on your website.

Conclusion

There are many ways to do Technical SEO, to make your website rank easily on the search engines.

These are just many more important ways you can optimize SEO but there are also many other ways that i have not covered this article.

Remember it takes patience from you and a lot of perseverance to make your website rank high.

I remind you about one point: "Rome was not built in a day" but with persistence, it was built as big as it appears now.

Give yourself time and wait to rank higher on the search engines.

Contact us

If you like the article, please consider subscribing to get our posts when new ones are made. Have nice time, bye.