On-page SEO- How to do On-Page SEO on your website

On page SEO

If you have a website, you will need to realize that getting organic traffic solely depends on your website's ranking in the search results. 

Maybe you have heard about organic traffic or Off-page SEO but have not known much about On-page SEO. Don't worry, this article is here for you, to help you so that you can easily do On-page Search Engine Optimization.

In this article, we are going to learn about On-page SEO and the best way to do On-page SEO.

Here is a summary of what we will cover under On-page SEO.

• What is On-page SEO?
• Difference between On-page SEO and Off-page SEO.
• Why should you do On-page SEO.
• Factors to consider in On-page SEO.
• How to do On-page SEO.
• How to evaluate your On-page SEO.

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What is On-page SEO?

On-page SEO is the method of optimizing the content of your website and the elements of the website web pages so that the site ranks well in search results.

On-page Search Engine Optimization involves the websites' page content and source code. It includes the Title, headings, videos, texts, keywords, website speed, etc.

Difference between On-page SEO and Off-page SEO

Off-page SEO is another common term you might have come across. You need both On-page and Off-page SEO for your website to rank well on the search results. But what is their difference?

On-Page SEO

This refers to the set of actions taken on the website such as optimizing the content and the navigation of the website.

Off-page SEO

Off-page SEO refers to a set of actions taken off your website such as setting backlinks from other website sites in the form of hyperlinks.

Why should you do On-page SEO?

Performing On-page SEO is important because it leads to a higher ranking of your website in search results, which in turn increases the organic traffic to your website and hence leads to a higher conversion rate. To achieve a better ranking on search results, you need to be patient since it usually takes time, but the results are worth the effort.

Factors to consider in On-page SEO.

Now we know what On-page SEO is, and why doing On-page is important. Let us look at what factors are important in doing On-page SEO. They include the following factors.

How to do On-page SEO.

Now we have considered the factors important for On-page SEO which are very important for a better ranking on search results.

Now we need to know how to do On-page SEO.

URL

The URL of a website is just like any other address that humans may have that can be used to identify the location of an individual, eg,. 302 Manira, Mumbai City, India. The URL of every page of your website needs to have a brief description of the page content.

The URL of a website must contain the exact location of the category or label of the article.

This will help visitors to know what exactly your page is about.

The URL description needs to be brief and clear, catching for visitor excitation. For example, you can have a URL such as. 

https://www.techyken.site/SEO/On-page-SEO/

This means that the article On-page SEO is located under the category "SEO."

Title tags

The title tag is the title of your blog, and it is what appears in search results on the search engines. When writing your blog post, you need to use catching, keyword-rich titles that can easily rank on the search results.

Meta Description

The meta description refers to the description of what your website is all about. It is important for search engine ranking because sometimes people may not search your website's domain directly since they don't know but instead search for a particular service. Your meta description helps crawlers to direct visitors to your website.

Speed

Spees are a very important ranking factor for a website.  Mostly, users abandon a page that takes longer than five seconds to load. You know why people visit search engines is they want information, and they want it immediately not later. 

The fact is that nobody likes a slow website, and most people may not come back to a slow-loading website and search engines use speed as a ranking factor for search results. That's why you need to fix the speed issues of your website to make it faster.

You can improve the speed of your website by reducing the size of images you use by compressing them to a smaller size. 

Use tools like Pingdom Website Speed Test to analyze the speed of your website and fix things that make your website slow.

Internal Linking

Internal linking refers to linking different pages and content of your website. 

It helps crawlers to explore, find new content, and understand your website which again helps a lot in search results. It is important because as your content on the website grows (becomes bigger), that's when internal linking becomes very necessary.

You need to add links to your new content and link them with old content.

Mobile Friendliness.

Mobile-friendliness refers to the usability of your website on mobile devices like a smartphone.

It is one of the important factors used by search engines for search results. If your device is not mobile-friendly, your content will get a low rank in the search results. 

This is so because more than 66% of the world's internet traffic comes from those who use mobile phones.

Therefore, you need to use tools like smallseotools and Google Search Console.

Learning Search Engine Optimization is a gradual process but crucial for proper ranking and greater traffic to your website. We have considered ways in which you can do On-page SEO but there are still others like Off-page and Technical SEO.

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